Scheme background

As with the increasingly significant impact of the financial integration on the national economy, client needs will become complex and diverse, and its diversified and personalized characteristics are increasingly prominent. While striving for and implementing the right of communication, transaction and service with clients, banks shall attach importance to maintaining the relationship with clients, so as to win and maintain more high-end clients with excellent products and services. Unified client view and analysis system needs to integrate the banking system data, data related to integrated group system, information collected through internet channels, and external public information, etc., which are then grouped and classified according to basic information, behavior information, location information, relationship information, etc. On this basis, different categories of information items are combined according to the marketing needs and business scenarios to determine the customer base for marketing activities, customer analysis and research.

Scheme content

As a comprehensive and authoritative information system for bank clients, unified client view and analysis system needs to integrate the banking system data (client data, bill, document, and signature information in the core, credit, financial management system, etc.), data related to integrated group system (securities and insurance information), information collected through internet channels (location, shopping preferences, moments information), and external public information (financial disclosure and market information to corporate clients), etc., which are then grouped and classified according to basic information, behavior information, location information, relationship information, etc. On this basis, different categories of information items are combined according to the marketing needs and business scenarios to determine the customer base for marketing activities, customer analysis and research.

Scheme value

The unified client view and analysis system will bring following values to banks: 1. Provide real-time, complete, shared and consistent client information for existing and future application systems; 2. Promote the reengineering of new business process of banks; 3. Standardize the client marketing, sales and service processes to make client experience more cordial and convenient while the bank staff operate more concise and efficient; 4. Achieve more timely and effective internal control and risk prevention.