Scheme background

At present, the terms of insurance products provided by domestic insurance companies are not significantly different, so business structures from many companies are of highly homogeneous. With the development of economy and the progress of science and technology, the risks facing people and their demands for risk prevention are constantly changing. Only when the product development and design are established based on detailed market research as well as the needs of insurance clients are comprehensively and deeply understood can we truly meet the needs of clients and adapt to the diversity of market demands. The competitive insurance product analysis system provides a one-stop competitive insurance product analysis platform for business departments of insurance companies. Through the query and comparative analysis on insurance products of domestic and foreign competitors, we provides a convenient information acquisition tool for product designers in the insurance product design process to analyze the product positioning, core functions, core content, business model and product creativity. During the sales process, we provides salesmen with rich and perfect knowledge graph of competitive insurance products and the information platform support for more professional insurance product marketing.

Scheme content

Chinasoft International competitive insurance product analysis system collects the information of insurance products published on the Internet through web crawler, including product insurance information, basic information, insurance period, insurance age, product insurance liability, product insurance scheme, product terms, etc. to form a knowledge graph of insurance products by performing the semi-structured or structured processing. On this basis, the system provides multiple functions including insurance product information query, new product analysis, web popular product analysis, insurance company benchmarking product analysis, and foreign insurance product analysis, to meet the needs of business personnel from different insurance companies for the inquiry and comparative analysis of insurance products, and then improve the convenience of information acquisition for insurance competitive products and the scientific nature of the design of insurance products.

Scheme value

This scheme mainly provides the product analysis support for the product design or actuarial department of insurance companies, and supplies comprehensive and convenient information acquisition tools to carry out the product design and product innovation. The product tag provided in the product knowledge graph is convenient for multi-dimensional comparative analysis on products. Relatively complete product information is integrated to provide a one-stop product analysis platform for product designers. The product has many application analysis functions, supporting the common product query, new products, web popular products, benchmarking product analysis and other functions. The system provides full text retrieval, text similarity computing, and text classification to meet the client’s personalized analysis needs. The system is constructed after the in-depth analysis on different website information structures to ensure the integrity and accuracy of product information.